Turquality Consulting

Turquality Consulting is a service that supports Turkey-based brands in becoming globally competitive and evolving into global brands. The Turquality program offers state support in various areas such as strategic management, marketing, branding, supply chain management, and financial structuring. This consulting process contributes to the success of companies on a global scale and enhances their brand recognition.

• When your company aims to grow in international markets and plans to become a global brand,
• When you seek to increase export targets and establish a strong brand image abroad,
• When you want to enhance operational efficiency, align your processes with global standards, and boost your competitiveness,
• When you require strategic development in areas such as marketing, product development, supply chain, and brand management, it is the right time to consider Turquality consulting.

BeNova Consulting has deep expertise in the Turquality program and offers comprehensive consulting services to help brands maximize their benefits from the program. We assist you in aligning your company with global standards, and we support you through every stage, from the application process to maximizing the advantages offered by the program. BeNova Consulting’s expert team can work with you to develop a strategic roadmap, address deficiencies, and improve your branding processes for a successful Turquality application.

Before applying for the Turquality program, a comprehensive strategic analysis is conducted to clarify your company’s current situation and international goals:

• Current Situation Analysis: The current position of your company in international markets, brand recognition, product portfolio, financial situation, and operational structure are analyzed.
• Identifying Target Markets: International markets are selected based on your company’s export goals, and strategic steps for these markets are planned.
• Strategic Roadmap: A roadmap is created to address gaps, enhance branding strategies, and improve operational processes to ensure success in the Turquality application process.

Acceptance into the Turquality program requires a rigorous application process. BeNova Consulting provides professional support at every stage:

• Preparation of Required Documents: All necessary documents and reports for the application process are meticulously and professionally prepared.
• Compliance Audit with Program Requirements: Analyses and improvements are made to ensure that your company meets the criteria of the Turquality program.
• Maximizing Government Incentives: We provide guidance on how to fully benefit from government incentives during the application process to maximize the advantages of the Turquality program.

One of the key areas of Turquality consulting is the development of branding and marketing strategies. BeNova Consulting offers the following services to help your brand establish a strong position in the international arena:

• Brand Strategy: Strategic plans are developed to increase the value of your brand in global markets and build customer loyalty.
• Marketing and Advertising Strategies: Digital and traditional marketing strategies are developed for international markets, with professional support provided in areas such as advertising campaigns, social media management, and content strategies.
• Market Research and Targeting: Detailed market research is conducted for target markets, and actions are defined to strengthen your brand’s position in these markets.

Companies aiming to participate in the Turquality program need to ensure their operational processes are efficient and sustainable. In this context, BeNova Consulting offers the following services:

• Supply Chain Management: We improve processes to enhance the efficiency of your supply chain and make your international operations more effective.
• Production Process Optimization: Strategies are developed to increase production efficiency and reduce costs.
• Quality Management: We establish quality management systems to ensure that your products and services comply with global quality standards.

Once included in the Turquality program, it is essential to continuously monitor performance and create development plans to sustain success:

• Key Performance Indicators: Key performance indicators (KPIs) are defined for your company, and we monitor your processes based on these indicators.
• Development Plans: Based on performance evaluations, we create development plans to further strengthen your brand on a global scale.
• Reporting and Regular Monitoring: We regularly report on progress made during the Turquality process and monitor developments.

BeNova Consulting’s Turquality Consulting offers comprehensive support on your journey to becoming a global brand. We guide you through every stage, from strategic analysis to the application process, operational efficiency, and brand management, ensuring that all the necessary processes are managed for your success in the international market. We work with you to ensure that you fully benefit from the advantages of the Turquality program and enhance your global competitiveness.